Clients - Corporate Marketing

Strategy spearheaded the commercialization of a portfolio of core technologies in a range of industrial applications. We carried out market research and competitive analyses, assessed business potential, and provided market direction for technology R&D programs.

We led business planning efforts for emerging technologies including the development of international partnerships and joint ventures, implementation of technology transfer arrangements, and exploration of venture funding possibilities.

Strategy provided market research, competitive analysis and a strategic marketing plan to guide the client's entry into a new market area.

Strategy helped to identify and develop markets for new technology across a range of market applications. We provided industry sector profiles, analyses of market opportunities and statements of technical requirements. We developed contacts with potential customers and partners, and organized and implemented demonstration projects for the technology in cooperation with selected industry leaders.

Strategy co-managed a team of specialists to support the commercialization of new products. We assisted in the definition of business, manufacturing and marketing plans, and carried out programs to obtain market feedback from prototype tests. We also identified and evaluated potential commercialization partners in North America and Europe, and coordinated negotiations regarding financing for the venture.

Strategy helped the client expand product lines and diversify its business. We evaluated the portfolio of existing products and markets, and identified synergistic products that could be licensed and companies that could be acquired. Strategy coordinated license negotiations and assisted in the development of an acquisition on the client's behalf.

Strategy served as co-manager of a public/private team to organize and develop an international symposium and a nationwide program of regional seminars in information technology and telecommunications. For each event, Strategy developed the theme, designed the program format and content, recruited speakers and produced participant packages.

Strategy assisted the company with proposals for expanding its business and maximizing commercial value from its portfolio of strategic sites and properties.

Strategy assessed the UK market for specialty foods and advised on the feasibility of developing the sector in western Canada.

Strategy served as advisor to the company and its partners for a high profile defence procurement program in Canada.